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Monday April 20, 2026 2:05pm - 2:25pm EDT
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to receive immediate, expert feedback. The focus remains on practical improvements, including visual hierarchy, mobile-first formatting, and ensuring your core message is clear within three seconds. You’ll walk away with specific rewrite suggestions, a short action checklist, and a "Design Do’s & Don’ts" guide to implement changes instantly.
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 2:05pm - 2:25pm EDT
Haverford Room

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