Philadelphia Hospitality Symposium

This session is designed for businesses and organizations that want to do more on social media but are unsure where to start. We will walk through the core foundations of content creation, audience engagement and brand voice in a clear and practical way. Attendees will learn how to identify their audience, create content that resonates and show up consistently online. The session will also highlight the importance of community, storytelling and representing Philadelphia with authenticity. Participants will leave with a stronger understanding of social media and a set of actionable ideas they can apply right away.