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Monday April 20, 2026 10:00am - 10:45am EDT
As the world prepares to descend on the Commonwealth for the 250th anniversary of our nation’s founding, the stakes for our hospitality industry have never been higher. Join Anne Ryan, Deputy Secretary of Tourism, for a foundational keynote designed to shift your perspective from "business as usual" to "destination defining." This session will challenge you to pinpoint your unique value proposition and explore how a "richer" guest experience—rooted in cultural sensitivity and expanded operational thinking—can turn a single visit into a lifelong connection.
Speakers
avatar for Angela Val

Angela Val

President & CEO, Visit Philadelphia
Visit Philadelphia President and CEO Angela Val inspires people to visit Philadelphia because Philadelphia inspires her. She leads a diverse team of creative thinkers in building Greater Philadelphia’s image, driving visitation and boosting the economy through day and overnight... Read More →
avatar for Anne Ryan

Anne Ryan

Deputy Secretary of Tourism, Pennsylvania Department of Community & Economic Development
Anne has been living and breathing the world of marketing for more than 20 years, and while so much has changed, she believes one force remains: innate human behavior.

Anne began her career in Financial Services developing marketing programs for Citibank and Capital One. Then, she went agency-side and became obsessed with unearthing those rare and elusive insights that inspire truly breakthrough marketing across every channel and at every stage
... Read More →
Monday April 20, 2026 10:00am - 10:45am EDT
Grand Ballroom 480 N Gulph Rd, King of Prussia, PA 19406, USA

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