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Monday April 20, 2026 10:50am - 11:45am EDT
Go behind the scenes with social media leaders from regional destination marketing organizations (DMOs) as they break down how tourism content is actually made—from ideation to execution. Panelists will share how they plan campaigns, collaborate across teams and work with influencers to bring destinations to life online. Whether you’re a creator or marketer, you’ll gain insight into what makes content resonate and how to build partnerships that drive real impact.
Speakers
avatar for Tori Nonamaker

Tori Nonamaker

Marketing Coordinator, Visit Lancaster
Tori Nonamaker serves as the Marketing Coordinator at Discover Lancaster, the official tourism agency for Lancaster County. In this capacity, Tori is instrumental in executing social media marketing initiatives, developing content, and refining campaign strategies. Previously, Tori... Read More →
avatar for Ellie Anderson

Ellie Anderson

Deputy Digital Director, Pennsylvania Tourism Office, Department of Community and Economic Development
Ellie Anderson is the Deputy Digital Director at the Pennsylvania Tourism Office, within the Department of Community and Economic Development. In her role, she executes the office’s digital marketing strategy, overseeing initiatives ranging from managing Visit PA’s website to... Read More →
avatar for Eric Cortes

Eric Cortes

Senior Director of Social, Visit Philadelphia
Eric Cortes is Visit Philadelphia’s Senior Director of Social Media, overseeing the strategic development, implementation and day-to-day management of all social media activities with a focus on organic and paid social marketing. Cortes’ role has been at the forefront of influencer... Read More →
Monday April 20, 2026 10:50am - 11:45am EDT
Villanova Room 480 N Gulph Rd, King of Prussia, PA 19406, USA

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