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Monday, April 20
 

9:00am EDT

Registration & Breakfast
Monday April 20, 2026 9:00am - 10:00am EDT
Foyer
Grab a cup of coffee and get ready for the day with some light networking.
Monday April 20, 2026 9:00am - 10:00am EDT
Foyer 480 N Gulph Rd, King of Prussia, PA 19406, USA
  General

10:00am EDT

The Keystone of Hospitality: Defining Pennsylvania’s Global Moment
Monday April 20, 2026 10:00am - 10:45am EDT
Grand Ballroom
As the world prepares to descend on the Commonwealth for the 250th anniversary of our nation’s founding, the stakes for our hospitality industry have never been higher. Join Anne Ryan, Deputy Secretary of Tourism, for a foundational keynote designed to shift your perspective from "business as usual" to "destination defining." This session will challenge you to pinpoint your unique value...
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Speakers
avatar for Angela Val

Angela Val

President & CEO, Visit Philadelphia
Visit Philadelphia President and CEO Angela Val inspires people to visit Philadelphia because Philadelphia inspires her. She leads a diverse team of creative thinkers in building Greater Philadelphia’s image, driving visitation and boosting the economy through day and overnight... Read More →
avatar for Anne Ryan

Anne Ryan

Deputy Secretary of Tourism, Pennsylvania Department of Community & Economic Development
Anne has been living and breathing the world of marketing for more than 20 years, and while so much has changed, she believes one force remains: innate human behavior.

Anne began her career in Financial Services developing marketing programs for Citibank and Capital One. Then, she went agency-side and became obsessed with unearthing those rare and elusive insights that inspire truly breakthrough marketing across every channel and at every stage
... Read More →
Monday April 20, 2026 10:00am - 10:45am EDT
Grand Ballroom 480 N Gulph Rd, King of Prussia, PA 19406, USA
  General

10:45am EDT

Professional Headshots (10:45 am - 11:45 am)
Monday April 20, 2026 10:45am - 11:45am EDT
Berwyn Room
Your brand starts with you. In the lead-up to 2026, ensure your digital presence is as polished as your hospitality. Join us for a rapid-fire, 5-minute portrait session with a professional photographer. You’ll walk away with a high-resolution, modern headshot perfect for LinkedIn, press releases, or your "About Us" page—all at no cost to you.

Please stop at any time during your selected window.
Speakers
avatar for Rob Rabena

Rob Rabena

Director of Photo & Video, Visit Philadelphia
Director of Video and Photography Rob Rabena has been telling visual stories for Visit Philadelphia since 2018. Rabena concepts, plans, shoots and edits content that celebrates Philadelphia’s one-of-a-kind people, energy and pride. Among his favorite achievements: producing the... Read More →
Monday April 20, 2026 10:45am - 11:45am EDT
Berwyn Room
  Headshots

10:50am EDT

Inside the DMO: How Tourism Brands Create Content That Travels
Monday April 20, 2026 10:50am - 11:45am EDT
Villanova Room
Go behind the scenes with social media leaders from regional destination marketing organizations (DMOs) as they break down how tourism content is actually made—from ideation to execution. Panelists will share how they plan campaigns, collaborate across teams and work with influencers to bring destinations to life online. Whether you’re a creator or marketer, you’ll gain insight into what...
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Speakers
avatar for Tori Nonamaker

Tori Nonamaker

Marketing Coordinator, Visit Lancaster
Tori Nonamaker serves as the Marketing Coordinator at Discover Lancaster, the official tourism agency for Lancaster County. In this capacity, Tori is instrumental in executing social media marketing initiatives, developing content, and refining campaign strategies. Previously, Tori... Read More →
avatar for Ellie Anderson

Ellie Anderson

Deputy Digital Director, Pennsylvania Tourism Office, Department of Community and Economic Development
Ellie Anderson is the Deputy Digital Director at the Pennsylvania Tourism Office, within the Department of Community and Economic Development. In her role, she executes the office’s digital marketing strategy, overseeing initiatives ranging from managing Visit PA’s website to... Read More →
avatar for Eric Cortes

Eric Cortes

Senior Director of Social, Visit Philadelphia
Eric Cortes is Visit Philadelphia’s Senior Director of Social Media, overseeing the strategic development, implementation and day-to-day management of all social media activities with a focus on organic and paid social marketing. Cortes’ role has been at the forefront of influencer... Read More →
Monday April 20, 2026 10:50am - 11:45am EDT
Villanova Room 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Content Creators

10:50am EDT

How to Work with Your Local Destination Marketing Organization
Monday April 20, 2026 10:50am - 11:45am EDT
Grand Ballroom
Want to get your business on the radar of regional and statewide tourism marketing efforts? Join Visit PA as they moderate a dynamic panel with marketing and PR leaders from DMOs across Pennsylvania. This session will provide practical, actionable tips on how to collaborate effectively, from developing media-ready materials and hosting press trips to working with influencers and aligning with...
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Speakers
JR

Jenea Robinson

Vice President of Communications, Visit Philadelphia
As Vice President of Communications at Visit Philadelphia®, Jenea Robinson leads a department that performs strategic national and regional media outreach to earn coverage that inspires travel to Greater Philadelphia. Jenea and her team also share the story of the nonprofit tourism... Read More →
avatar for Kaitie Burger

Kaitie Burger

Executive Director, PA Tourism Office, Pennsylvania Department of Community & Economic Development

avatar for Heather Walter

Heather Walter

Senior Marketing & Communications Director, Visit Bucks County

avatar for Samantha Coleman

Samantha Coleman

Senior Director of Marketing & Media Relations, Valley Forge Tourism & Convention Board

avatar for Alisa Lopano

Alisa Lopano

Director Brand Strategy, Discover Lehigh Valley
Monday April 20, 2026 10:50am - 11:45am EDT
Grand Ballroom 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Marketing

10:50am EDT

Creating Accessible Hospitality: Inclusion for All Guests
Monday April 20, 2026 10:50am - 11:55am EDT
Centennial Ballroom II
True hospitality is only achieved when every guest can navigate a space with dignity and independence. Led by Amanda Parezo, this session moves beyond basic legal compliance to explore the core principles of Universal Design and true belonging. Attendees will dive into key concepts and best practices for creating seamless, inclusive environments for guests of all abilities. Through real-world...
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Speakers
avatar for Amanda Parezo

Amanda Parezo

Assistant Professor in Occupational Therapy, Thomas Jefferson University
Dr. Amanda Parezo is an occupational therapist, educator, accessibility advocate,  and model based in Philadelphia. With over 16 years of experience, she is an  Assistant Professor in the Occupational Therapy Doctorate program at Thomas  Jefferson University, preparing future clinicians... Read More →
Monday April 20, 2026 10:50am - 11:55am EDT
Centennial Ballroom II 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Customer Service

10:50am EDT

Forging Emotional Connections: The Art of Five Diamond Service
Monday April 20, 2026 10:50am - 12:40pm EDT
Centennial Ballroom I
In the world of luxury hospitality, the difference between "good" and "unforgettable" lies in the details. Led by Jamie H. Cooperstein, CEO of J. Cooperstein Hospitality Consulting, this interactive workshop motivates hospitality professionals to see their roles as more than just a job by connecting to a larger purpose. Participants will learn how to transform the guest experience from a scripted...
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Speakers
avatar for Jamie H. Cooperstein

Jamie H. Cooperstein

Chief Executive Officer, J. Cooperstein Hospitality Consulting, LLC
Jamie Cooperstein teaches companies, job seekers, and students to enhance the customer experience, which is a natural extension of a decade spent as a “Five Diamond” concierge. As a speaker and trainer, she infuses both storytelling and interactive exercises into her programs... Read More →
Monday April 20, 2026 10:50am - 12:40pm EDT
Centennial Ballroom I 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Customer Service

11:00am EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 11:00am - 11:20am EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 11:00am - 11:20am EDT
Haverford Room
  Creative Clinic, Creative Writing

11:00am EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 11:00am - 11:20am EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 11:00am - 11:20am EDT
Haverford Room
  Creative Clinic, Graphic Design

11:00am EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 11:00am - 11:20am EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 11:00am - 11:20am EDT
Haverford Room
  Google DMO Clinic

11:25am EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 11:25am - 11:45am EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 11:25am - 11:45am EDT
Haverford Room
  Creative Clinic, Creative Writing

11:25am EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 11:25am - 11:45am EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 11:25am - 11:45am EDT
Haverford Room
  Creative Clinic, Graphic Design

11:25am EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 11:25am - 11:45am EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 11:25am - 11:45am EDT
Haverford Room
  Google DMO Clinic

11:45am EDT

Professional Headshots (11:45 am - 12:45 pm)
Monday April 20, 2026 11:45am - 12:45pm EDT
Berwyn Room
Your brand starts with you. In the lead-up to 2026, ensure your digital presence is as polished as your hospitality. Join us for a rapid-fire, 5-minute portrait session with a professional photographer. You’ll walk away with a high-resolution, modern headshot perfect for LinkedIn, press releases, or your "About Us" page—all at no cost to you.

Please stop at any time during your selected window.
Speakers
avatar for Rob Rabena

Rob Rabena

Director of Photo & Video, Visit Philadelphia
Director of Video and Photography Rob Rabena has been telling visual stories for Visit Philadelphia since 2018. Rabena concepts, plans, shoots and edits content that celebrates Philadelphia’s one-of-a-kind people, energy and pride. Among his favorite achievements: producing the... Read More →
Monday April 20, 2026 11:45am - 12:45pm EDT
Berwyn Room
  Headshots

11:50am EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 11:50am - 12:10pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 11:50am - 12:10pm EDT
Haverford Room
  Creative Clinic, Creative Writing

11:50am EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 11:50am - 12:10pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 11:50am - 12:10pm EDT
Haverford Room
  Creative Clinic, Graphic Design

11:50am EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 11:50am - 12:10pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 11:50am - 12:10pm EDT
Haverford Room
  Google DMO Clinic

11:50am EDT

When Philly Wins: Turning Big Moments into Cultural Momentum
Monday April 20, 2026 11:50am - 12:45pm EDT
Villanova Room
Philadelphia doesn’t just host moments—it owns them. From Rocky Day and the Wanamaker Light Show to global events and the road to 2026, the city knows how to turn tradition, sports, and cultural milestones into something bigger. In this intimate conversation, we will explore how these moments come to life through content, collaboration, and creators. Learn how to spot the moments that matter,...
See More →
Speakers
avatar for Kimberly Ahrens

Kimberly Ahrens

Senior Manager, Social Media, Philadelphia Union

avatar for Eric Cortes

Eric Cortes

Senior Director of Social, Visit Philadelphia
Eric Cortes is Visit Philadelphia’s Senior Director of Social Media, overseeing the strategic development, implementation and day-to-day management of all social media activities with a focus on organic and paid social marketing. Cortes’ role has been at the forefront of influencer... Read More →
avatar for Elissa Hill

Elissa Hill

Signature 57
Elissa Hill is associate vice president at Signature 57, a Philadelphia-based strategic communications firm, where she has supported Philadelphia Soccer 2026 for more than three years.

With a career rooted in strategic communications and public engagement, Elissa leads initiatives that connect major civic moments with the communities they serve. In her work supporting Philadelphia Soccer 2026—the city’s host committee for the FIFA World Cup 26™—she focuses... Read More →
Monday April 20, 2026 11:50am - 12:45pm EDT
Villanova Room 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Content Creators

11:50am EDT

Building an Effective Social Media Presence
Monday April 20, 2026 11:50am - 12:45pm EDT
Grand Ballroom
This session is designed for businesses and organizations that want to do more on social media but are unsure where to start. We will walk through the core foundations of content creation, audience engagement and brand voice in a clear and practical way. Attendees will learn how to identify their audience, create content that resonates and show up consistently online. The session will also...
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Speakers
avatar for Claudia Quaintance

Claudia Quaintance

Social & Content Manager, Visit Bucks County
Claudia has worked with Visit Bucks County for 4 years now, acting as the Social Media and Creative Manager. Her love for travel and multimedia storytelling led her to this role back in her home County. Claudia graduated with a degree in Journalism from Temple University. During her... Read More →
avatar for Farah Vogel

Farah Vogel

Senior Manager of Social Content & Strategy, Visit Philadelphia
Farah Vogel, senior manager of social content and strategy, leads a team of specialists in creating and shooting content featuring Philadelphia’s diverse attractions, events and small businesses. She describes her job as an adventure where every day is different. Day to day, you’ll... Read More →
Monday April 20, 2026 11:50am - 12:45pm EDT
Grand Ballroom 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Marketing

12:00pm EDT

Cultural Diplomacy Training: Greetings & Social Distance
Monday April 20, 2026 12:00pm - 12:45pm EDT
Centennial Ballroom II
There are so many diverse ways that people greet one another around the world, and our understanding of social space plays a crucial role in cultural communication. Our cultural norms vary widely when we think about how we say "hello"—not just from country to country but also within regions, generations, and social groups. This session on Cultural Diplomacy will introduce you to guidelines that...
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Speakers
avatar for Samuel Chueh

Samuel Chueh

Senior Advisor, World Affairs Council of Philadelphia
Samuel Chueh is a Senior Advisor at the World Affairs Council of Philadelphia, with extensive expertise in immigrant-focused and international economic development. With a multilingual and multicultural background in Chinese, English, Japanese, and Russian, he has spent over a decade... Read More →
avatar for Hayley Boyle

Hayley Boyle

Chief Programs Officer, World Affairs Council of Philadelphia
Hayley is the Chief Programs Officer at the World Affairs Council of Philadelphia. Hayley is a senior-level nonprofit manager with a proven track record in developing, implementing, and overseeing impactful educational programs, exchanges, and projects focused on international affairs... Read More →
Monday April 20, 2026 12:00pm - 12:45pm EDT
Centennial Ballroom II 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Customer Service

12:15pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 12:15pm - 12:35pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 12:15pm - 12:35pm EDT
Haverford Room
  Creative Clinic, Creative Writing

12:15pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 12:15pm - 12:35pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 12:15pm - 12:35pm EDT
Haverford Room
  Creative Clinic, Graphic Design

12:15pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 12:15pm - 12:35pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 12:15pm - 12:35pm EDT
Haverford Room
  Google DMO Clinic

1:05pm EDT

World Cup 101
Monday April 20, 2026 1:05pm - 1:45pm EDT
Grand Ballroom
The world’s largest sporting event is coming to our doorstep, and it’s time to get ready. Join Meg Kane, the driving force behind Philadelphia’s winning bid, for a comprehensive primer on what to expect when the FIFA World Cup 26™ takes over the region. Meg will provide an insider’s look at the six matches coming to Lincoln Financial Field and the massive 39-day Fan Festival at Lemon...
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Speakers
avatar for Meg Kane

Meg Kane

Host City Executive, Philadelphia Soccer 2026
Meg Kane serves as Host City Executive/CEO for Philadelphia Soccer 2026, the 501c3 nonprofit organization that serves as the Local Host Committee charged with planning and executing FIFA World Cup 26 in coordination with the City of Philadelphia. Since joining the effort in 2019... Read More →
Monday April 20, 2026 1:05pm - 1:45pm EDT
Grand Ballroom 480 N Gulph Rd, King of Prussia, PA 19406, USA
  General

1:40pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 1:40pm - 2:00pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 1:40pm - 2:00pm EDT
Haverford Room
  Creative Clinic, Creative Writing

1:40pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 1:40pm - 2:00pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 1:40pm - 2:00pm EDT
Haverford Room
  Creative Clinic, Graphic Design

1:40pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 1:40pm - 2:00pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 1:40pm - 2:00pm EDT
Haverford Room
  Google DMO Clinic

1:45pm EDT

Cultural Diplomacy Training: Communication Styles, Body Language, and Gestures
Monday April 20, 2026 1:45pm - 2:30pm EDT
Centennial Ballroom II
From tone of voice to hand gestures, subtle differences in how we communicate from one culture to another can significantly impact interactions in professional and social settings. Understanding how people communicate, both explicitly and implicitly, is crucial in avoiding misunderstandings, demonstrating cultural awareness, and fostering strong international relationships. In this session, you'll...
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Speakers
avatar for Hayley Boyle

Hayley Boyle

Chief Programs Officer, World Affairs Council of Philadelphia
Hayley is the Chief Programs Officer at the World Affairs Council of Philadelphia. Hayley is a senior-level nonprofit manager with a proven track record in developing, implementing, and overseeing impactful educational programs, exchanges, and projects focused on international affairs... Read More →
avatar for Samuel Chueh

Samuel Chueh

Senior Advisor, World Affairs Council of Philadelphia
Samuel Chueh is a Senior Advisor at the World Affairs Council of Philadelphia, with extensive expertise in immigrant-focused and international economic development. With a multilingual and multicultural background in Chinese, English, Japanese, and Russian, he has spent over a decade... Read More →
Monday April 20, 2026 1:45pm - 2:30pm EDT
Centennial Ballroom II 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Customer Service

1:45pm EDT

Professional Headshots (1:45 pm - 2:45 pm)
Monday April 20, 2026 1:45pm - 2:45pm EDT
Berwyn Room
Your brand starts with you. In the lead-up to 2026, ensure your digital presence is as polished as your hospitality. Join us for a rapid-fire, 5-minute portrait session with a professional photographer. You’ll walk away with a high-resolution, modern headshot perfect for LinkedIn, press releases, or your "About Us" page—all at no cost to you.

Please stop at any time during your selected window.
Speakers
avatar for Rob Rabena

Rob Rabena

Director of Photo & Video, Visit Philadelphia
Director of Video and Photography Rob Rabena has been telling visual stories for Visit Philadelphia since 2018. Rabena concepts, plans, shoots and edits content that celebrates Philadelphia’s one-of-a-kind people, energy and pride. Among his favorite achievements: producing the... Read More →
Monday April 20, 2026 1:45pm - 2:45pm EDT
Berwyn Room
  Headshots

1:45pm EDT

AI in Action: What's Working, What's Coming, and How to Get Ahead
Monday April 20, 2026 1:45pm - 3:30pm EDT
Centennial Ballroom I
AI isn't just on the horizon, it's reshaping our world right now. This session goes beyond theory to show you how to put AI to work in ways that matter today. You'll explore what AI actually is, how the core tools work, and how to use them effectively with real destination marketing scenarios. From there, we'll get into the honest reality of what's working, what's failing, and where this is all...
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Speakers
avatar for Todd Brook

Todd Brook

Founder & CEO, Unchained
Todd Brook is the founder of Unchained, a company dedicated to helping organizational leaders simplify and accelerate their AI journey. By harnessing AI in strategic and practical ways, Unchained empowers businesses to get more done, elevate the quality of their work, and stay focused... Read More →
Monday April 20, 2026 1:45pm - 3:30pm EDT
Centennial Ballroom I 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Marketing

2:00pm EDT

The Official Playbook: Working with Government as a Creator
Monday April 20, 2026 2:00pm - 3:00pm EDT
Villanova Room
As Philadelphia prepares for a historic 2026, including America’s 250th anniversary and global events, access to accurate, timely information will be critical. This panel brings together government leaders and creators to explore how influencers can partner with local and state agencies to share trusted updates—from events to transportation to real-time city navigation. Learn how to source...
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Speakers
avatar for Jordan Harris

Jordan Harris

State Representative, PA House Majority Appropriations Chairman, PA House of Representatives
Chairman Jordan A. Harris is a proud South Philadelphia native, educator, and public servant who serves as Majority Chairman of the Pennsylvania House Appropriations Committee and State Representative for the 186th Legislative District. A graduate of Millersville University, where... Read More →
GW

Gavin W. Lichtenstein

Director of Digital Partnerships, Pennsylvania Governor, Josh Shapiro
Gavin Lichtenstein is the Director of Digital Partnerships for Pennsylvania Governor, Josh Shapiro. Since 2022, Governor Shapiro’s digital strategy has been centered around a creator first approach to engage content creators on YouTube, TikTok, Facebook, and Instagram to meet Pennsylvanians... Read More →
avatar for Isaiah Thomas

Isaiah Thomas

Councilmember At-Large, City of Philadelphia
Councilmember Isaiah Thomas serves as a Councilmember At-Large, in leadership as Council's Majority Whip, and as chairman of the Education and Legislative Oversight committees. Throughout the past two years, Councilmember Thomas has spearheaded City Council's first Content Creator... Read More →
Monday April 20, 2026 2:00pm - 3:00pm EDT
Villanova Room 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Content Creators

2:05pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 2:05pm - 2:25pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 2:05pm - 2:25pm EDT
Haverford Room
  Creative Clinic, Creative Writing

2:05pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 2:05pm - 2:25pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 2:05pm - 2:25pm EDT
Haverford Room
  Creative Clinic, Graphic Design

2:05pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 2:05pm - 2:25pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 2:05pm - 2:25pm EDT
Haverford Room
  Google DMO Clinic

2:30pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 2:30pm - 2:50pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 2:30pm - 2:50pm EDT
Haverford Room
  Creative Clinic, Creative Writing

2:30pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 2:30pm - 2:50pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 2:30pm - 2:50pm EDT
Haverford Room
  Creative Clinic, Graphic Design

2:30pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 2:30pm - 2:50pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 2:30pm - 2:50pm EDT
Haverford Room
  Google DMO Clinic

2:35pm EDT

Cultural Diplomacy Training: Language Barriers
Monday April 20, 2026 2:35pm - 3:20pm EDT
Centennial Ballroom II
Effective communication is key to building relationships, especially across cultures. In this session, you'll learn strategies and tools for navigating situations where a language barrier exists between you and an international visitor, colleague, or customer. No two people are the same, even if they share certain identities, and this session will support your approach to communicating when...
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Speakers
avatar for Hayley Boyle

Hayley Boyle

Chief Programs Officer, World Affairs Council of Philadelphia
Hayley is the Chief Programs Officer at the World Affairs Council of Philadelphia. Hayley is a senior-level nonprofit manager with a proven track record in developing, implementing, and overseeing impactful educational programs, exchanges, and projects focused on international affairs... Read More →
avatar for Samuel Chueh

Samuel Chueh

Senior Advisor, World Affairs Council of Philadelphia
Samuel Chueh is a Senior Advisor at the World Affairs Council of Philadelphia, with extensive expertise in immigrant-focused and international economic development. With a multilingual and multicultural background in Chinese, English, Japanese, and Russian, he has spent over a decade... Read More →
Monday April 20, 2026 2:35pm - 3:20pm EDT
Centennial Ballroom II 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Customer Service

2:45pm EDT

Professional Headshots (2:45 pm - 3:45 pm)
Monday April 20, 2026 2:45pm - 3:45pm EDT
Berwyn Room
Your brand starts with you. In the lead-up to 2026, ensure your digital presence is as polished as your hospitality. Join us for a rapid-fire, 5-minute portrait session with a professional photographer. You’ll walk away with a high-resolution, modern headshot perfect for LinkedIn, press releases, or your "About Us" page—all at no cost to you.
Speakers
avatar for Rob Rabena

Rob Rabena

Director of Photo & Video, Visit Philadelphia
Director of Video and Photography Rob Rabena has been telling visual stories for Visit Philadelphia since 2018. Rabena concepts, plans, shoots and edits content that celebrates Philadelphia’s one-of-a-kind people, energy and pride. Among his favorite achievements: producing the... Read More →
Monday April 20, 2026 2:45pm - 3:45pm EDT
Berwyn Room
  Headshots

2:55pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 2:55pm - 3:15pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 2:55pm - 3:15pm EDT
Haverford Room
  Creative Clinic, Creative Writing

2:55pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 2:55pm - 3:15pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 2:55pm - 3:15pm EDT
Haverford Room
  Creative Clinic, Graphic Design

2:55pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 2:55pm - 3:15pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 2:55pm - 3:15pm EDT
Haverford Room
  Google DMO Clinic

3:20pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 3:20pm - 3:40pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 3:20pm - 3:40pm EDT
Haverford Room
  Creative Clinic, Creative Writing

3:20pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 3:20pm - 3:40pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 3:20pm - 3:40pm EDT
Haverford Room
  Creative Clinic, Graphic Design

3:20pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 3:20pm - 3:40pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 3:20pm - 3:40pm EDT
Haverford Room
  Google DMO Clinic

3:30pm EDT

Frontline Guardians: Identifying and Preventing Human Trafficking in Hospitality
Monday April 20, 2026 3:30pm - 4:25pm EDT
Centennial Ballroom II
Join PACT for a comprehensive workshop designed specifically for the hospitality and tourism sector that aims to equip industry professionals with the essential tools to combat human trafficking and commercial exploitation. Participants will learn to clearly define these crimes and recognize specific indicators to identify suspected victims within their facilities. The session outlines safe...
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Speakers
avatar for Cheyne Bluhm

Cheyne Bluhm

Senior Manager of Curriculum & Learning, Educational Initiatives, PACT
Cheyne received his B.S. in Anthropology from Cal Poly San Luis Obispo in California and, after relocating to New York, completed his M.A. in Education from Brooklyn College. He has spent time working in NYC Public Schools as an educator and has a background in the private sector... Read More →
Monday April 20, 2026 3:30pm - 4:25pm EDT
Centennial Ballroom II 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Customer Service

3:30pm EDT

The Philadelphia InfluencerCon
Monday April 20, 2026 3:30pm - 4:25pm EDT
Grand Ballroom
Think Bravo-Con energy meets high-level market strategy. In this dynamic 60-minute session, 10 of the region’s leading creators pull back the curtain on how today’s most impactful partnerships are built, managed, and protected. From maintaining narrative integrity to navigating high-speed viral moments, our panelists will share the "unfiltered" truth about working together in a fast-moving...
See More →
Speakers
avatar for Farah Vogel

Farah Vogel

Senior Manager of Social Content & Strategy, Visit Philadelphia
Farah Vogel, senior manager of social content and strategy, leads a team of specialists in creating and shooting content featuring Philadelphia’s diverse attractions, events and small businesses. She describes her job as an adventure where every day is different. Day to day, you’ll... Read More →
avatar for Alex Peay

Alex Peay

@poppopbrucejohnson
Alex Peay is the creator of Pop Pop Bruce Johnson, a beloved social media figure known for his wisdom, humor, and heartfelt storytelling that bridges generations. With over 2 million followers across platforms, Pop Pop captivates audiences with his old-school grandparent mannerisms... Read More →
avatar for Cass Matthews

Cass Matthews

@cass_andthecity
Cass Matthews is a Philly content creator and host for the Philadelphia Flyers, known for bringing energy, personality, and authenticity to everything she does. Through her content, Cass shares her lifestyle centered around travel, local discoveries, wellness, and motherhood. Cass... Read More →
avatar for Camille Marie Mola

Camille Marie Mola

@milliephanatic
Camille Mola is a Philly-based marketer, content creator, and writer with a passion for showcasing the people, places, and culture that make Philly great. In her role as Content and Community Manager at The Judge Group, she develops content strategies that build engagement and community... Read More →
avatar for Emre Kara

Emre Kara

@emrekara_e
Emre Kara is a Philadelphia-based lifestyle content creator and digital marketer, recognized as the 2024 Emerging Influencer of the Year by Philadelphia Magazine. Originally from Turkiye, he moved to the United States in late 2022, and Philadelphia quickly became his first true h... Read More →
avatar for Mike Schulte

Mike Schulte

@itsyaboymikeofficial
Mike is a NYC raised Philly based content creator who values authenticity and real experiences.

He shares engaging stories about food, travel, and family adventures, highlighting unique destinations, culinary finds, and memorable moments.

Through his content, Mike connects with audiences in a relatable, fun and inspiring way, encouraging them to explore, taste, and experience life fully... Read More →
avatar for Jackie Freiberg

Jackie Freiberg

@bon_nappetit
Jackie is the owner and founder of @bon_nappetit, a platform dedicated to highlighting food, restaurants, travel, events, and the city of Philadelphia. With more than 10 years in the social media industry working at media companies like Thrillist and Bucket Listers, she began her... Read More →
avatar for Kory Aversa

Kory Aversa

Content Creator & PR, @koryaversa
Kory Aversa is the Founder and CEO of Aversa PR & Events and one of Philadelphia’s leading publicists, content creators, photographers and freelancer journalists. 

For more than a decade, he has grown Aversa PR into one of the region’s top PR firms, representing over 100 clie... Read More →
avatar for Kobina Asare Elliot Amissah, Jr.

Kobina Asare Elliot Amissah, Jr.

@kobikobe
Kobi Amissah, the self-proclaimed “Minister of Enjoyment of Philadelphia,” is a West Philly–raised content creator and entrepreneur widely recognized for shaping how audiences experience the city’s culture, food, nightlife, fashion, and entertainment through authentic and... Read More →
avatar for Amanda Barr

Amanda Barr

@phillyfoodandbarrs
Amanda Marie Barr is content creator who was proudly born and raised in Northeast Philly. She started Philly Food and Barrs in March 2021 to showcase her love of her city and everything that makes Philadelphia the special place it is. From food and drinks, to the theatre scene, fun... Read More →
avatar for Ciara Strickland

Ciara Strickland

@thenewmixx
Ciara Strickland is a content creator, marketing strategist, and Associate Director of Client Strategy at Later, where she helps brands turn creator partnerships into measurable business growth.

With a unique perspective as both a creator and strategist, Ciara bridges the gap betw... Read More →
Monday April 20, 2026 3:30pm - 4:25pm EDT
Grand Ballroom 480 N Gulph Rd, King of Prussia, PA 19406, USA
  Marketing

3:45pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 3:45pm - 4:05pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 3:45pm - 4:05pm EDT
Haverford Room
  Creative Clinic, Creative Writing

3:45pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 3:45pm - 4:05pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 3:45pm - 4:05pm EDT
Haverford Room
  Creative Clinic, Graphic Design

3:45pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 3:45pm - 4:05pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
See More →
Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 3:45pm - 4:05pm EDT
Haverford Room
  Google DMO Clinic

3:45pm EDT

Professional Headshots (3:45 pm - 4:30 pm)
Monday April 20, 2026 3:45pm - 4:30pm EDT
Berwyn Room
Your brand starts with you. In the lead-up to 2026, ensure your digital presence is as polished as your hospitality. Join us for a rapid-fire, 5-minute portrait session with a professional photographer. You’ll walk away with a high-resolution, modern headshot perfect for LinkedIn, press releases, or your "About Us" page—all at no cost to you.

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Speakers
avatar for Rob Rabena

Rob Rabena

Director of Photo & Video, Visit Philadelphia
Director of Video and Photography Rob Rabena has been telling visual stories for Visit Philadelphia since 2018. Rabena concepts, plans, shoots and edits content that celebrates Philadelphia’s one-of-a-kind people, energy and pride. Among his favorite achievements: producing the... Read More →
Monday April 20, 2026 3:45pm - 4:30pm EDT
Berwyn Room
  Headshots

4:10pm EDT

Creative Clinic: Creative Writing
Monday April 20, 2026 4:10pm - 4:30pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
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Speakers
avatar for Cathy McVey

Cathy McVey

Senior Vice President of Strategic Integration, Visit Philadelphia
Cathy McVey, VISIT PHILADELPHIA’s Senior Vice President of Strategic Integration, ensures cross-departmental alignment and amplification of all messaging across departments. As the tourism marketing organization’s longest-tenured employee, McVey is responsible for capturing, cultivating... Read More →
avatar for Michael Hanisco

Michael Hanisco

Senior Content Manager, Visit Philadelphia
Senior Content Manager Michael Hansinco writes and edits brand messaging for Visit Philadelphia’s integrated marketing campaigns, websites and social media channels. Hansinco’s clever wordsmithery has graced all manner of must-see Philly spaces including Visit Philadelphia’s... Read More →
Monday April 20, 2026 4:10pm - 4:30pm EDT
Haverford Room
  Creative Clinic, Creative Writing

4:10pm EDT

Creative Clinic: Graphic Design
Monday April 20, 2026 4:10pm - 4:30pm EDT
Haverford Room
The Graphic Design and Creative Writing Clinic offers a fast-paced, "makeover show" environment designed to polish your brand’s professional presence. Held as a drop-in clinic, you’ll receive 20 minutes of one-on-one consultation to refine both messaging and visual design. Attendees are encouraged to bring specific materials—such as website pages, social media bios, or Canva designs—to...
See More →
Speakers
avatar for Sindoor Shah

Sindoor Shah

Creative Director, Visit Philadelphia
Creative Director Sindoor Shah establishes and champions Visit Philadelphia’s creative vision, defining the overarching creative and design direction of all projects to ensure brand consistency, innovation and visual storytelling across all platforms and campaigns. She is the design... Read More →
avatar for Gianna DiAddezio

Gianna DiAddezio

Graphic Designer, Visit Philadelphia
The visual work of Visit Philadelphia Graphic Designer Gianna DiAddezio graces every place the organization goes and every message it shares, from billboards and print advertising to merchandising, event design and beyond. Since May 2023, DiAddezio’s design work has been integral... Read More →
Monday April 20, 2026 4:10pm - 4:30pm EDT
Haverford Room
  Creative Clinic, Graphic Design

4:10pm EDT

The Google DMO Clinic: Optimizing Your Digital Footprint
Monday April 20, 2026 4:10pm - 4:30pm EDT
Haverford Room
Wondering how your business looks to Philadelphia visitors searching online? Visit the Hospitality Resource Hub to book a one-on-one consultation with Kim Palmer from Miles Partnership. In 15–20 minutes, Kim will walk you through your digital presence and share best practices tailored to your business. You'll leave with a personalized report card on how your business shows up across Google,...
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Speakers
avatar for Kim Palmer

Kim Palmer

Miles Partnership
Kim leads the Destination Optimization team at Miles Partnership, where she works with destinations to help local business partners shine online by improving their visibility across Google, major travel platforms, and now, emerging AI tools - so communities can thrive in the digital... Read More →
Monday April 20, 2026 4:10pm - 4:30pm EDT
Haverford Room
  Google DMO Clinic

4:30pm EDT

Be the Spark: Creating Customers for Life
Monday April 20, 2026 4:30pm - 5:15pm EDT
Grand Ballroom
You are on the front lines of shaping how the world experiences Philadelphia. Every interaction is more than a transaction—it’s a chance to leave people better than you found them. In this energizing session, you’ll discover how to transform everyday moments into unforgettable experiences that turn visitors into passionate ambassadors for the city. Drawing inspiration from Disney-level...
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Speakers
avatar for Simon T. Bailey

Simon T. Bailey

Executive Advisor, Researcher, and Speaker
Simon T. Bailey is the World’s Leading Expert on Hope-Powered Leadership™—an executive advisor, speaker and researcher whose human-centered approach is designed for a world being reshaped by AI, rapid change, and rising emotional fatigue. He helps leaders flourish by practicing... Read More →
Monday April 20, 2026 4:30pm - 5:15pm EDT
Grand Ballroom 480 N Gulph Rd, King of Prussia, PA 19406, USA
  General

5:15pm EDT

Networking Reception
Monday April 20, 2026 5:15pm - 6:15pm EDT
Foyer
After a day of deep dives and global insights, this closing reception serves as the official social anchor of the Hospitality Symposium, designed to turn today’s attendees into tomorrow’s collaborators. Join fellow industry leaders, innovators, and our guest speakers in a relaxed, vibrant atmosphere to discuss the day's highlights. Whether you’re looking to forge new partnerships, meet our...
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Monday April 20, 2026 5:15pm - 6:15pm EDT
Foyer 480 N Gulph Rd, King of Prussia, PA 19406, USA
  General
 

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