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Type: Content Creators clear filter
Monday, April 20
 

10:50am EDT

Inside the DMO: How Tourism Brands Create Content That Travels
Monday April 20, 2026 10:50am - 11:45am EDT
Go behind the scenes with social media leaders from regional destination marketing organizations (DMOs) as they break down how tourism content is actually made—from ideation to execution. Panelists will share how they plan campaigns, collaborate across teams and work with influencers to bring destinations to life online. Whether you’re a creator or marketer, you’ll gain insight into what makes content resonate and how to build partnerships that drive real impact.
Speakers
avatar for Tori Nonamaker

Tori Nonamaker

Marketing Coordinator, Visit Lancaster
Tori Nonamaker serves as the Marketing Coordinator at Discover Lancaster, the official tourism agency for Lancaster County. In this capacity, Tori is instrumental in executing social media marketing initiatives, developing content, and refining campaign strategies. Previously, Tori... Read More →
avatar for Ellie Anderson

Ellie Anderson

Deputy Digital Director, Pennsylvania Tourism Office, Department of Community and Economic Development
Ellie Anderson is the Deputy Digital Director at the Pennsylvania Tourism Office, within the Department of Community and Economic Development. In her role, she executes the office’s digital marketing strategy, overseeing initiatives ranging from managing Visit PA’s website to... Read More →
avatar for Eric Cortes

Eric Cortes

Senior Director of Social, Visit Philadelphia
Eric Cortes is Visit Philadelphia’s Senior Director of Social Media, overseeing the strategic development, implementation and day-to-day management of all social media activities with a focus on organic and paid social marketing. Cortes’ role has been at the forefront of influencer... Read More →
Monday April 20, 2026 10:50am - 11:45am EDT
Villanova Room 480 N Gulph Rd, King of Prussia, PA 19406, USA

11:50am EDT

When Philly Wins: Turning Big Moments into Cultural Momentum
Monday April 20, 2026 11:50am - 12:45pm EDT
Philadelphia doesn’t just host moments—it owns them. From Rocky Day and the Wanamaker Light Show to global events and the road to 2026, the city knows how to turn tradition, sports, and cultural milestones into something bigger.

In this intimate conversation, we will explore how these moments come to life through content, collaboration, and creators. Learn how to spot the moments that matter, amplify them in real time, and turn local pride into lasting impact—because when Philly shows up, the world pays attention.

Speakers
avatar for Kimberly Ahrens

Kimberly Ahrens

Senior Manager, Social Media, Philadelphia Union

avatar for Eric Cortes

Eric Cortes

Senior Director of Social, Visit Philadelphia
Eric Cortes is Visit Philadelphia’s Senior Director of Social Media, overseeing the strategic development, implementation and day-to-day management of all social media activities with a focus on organic and paid social marketing. Cortes’ role has been at the forefront of influencer... Read More →
avatar for Elissa Hill

Elissa Hill

Signature 57
Elissa Hill is associate vice president at Signature 57, a Philadelphia-based strategic communications firm, where she has supported Philadelphia Soccer 2026 for more than three years.

With a career rooted in strategic communications and public engagement, Elissa leads initiatives that connect major civic moments with the communities they serve. In her work supporting Philadelphia Soccer 2026—the city’s host committee for the FIFA World Cup 26™—she focuses... Read More →
Monday April 20, 2026 11:50am - 12:45pm EDT
Villanova Room 480 N Gulph Rd, King of Prussia, PA 19406, USA

2:00pm EDT

The Official Playbook: Working with Government as a Creator
Monday April 20, 2026 2:00pm - 3:00pm EDT
As Philadelphia prepares for a historic 2026, including America’s 250th anniversary and global events, access to accurate, timely information will be critical. This panel brings together government leaders and creators to explore how influencers can partner with local and state agencies to share trusted updates—from events to transportation to real-time city navigation. Learn how to source reliable information, avoid spreading misinformation and play a meaningful role in helping visitors experience the city and state with confidence.
Speakers
avatar for Jordan Harris

Jordan Harris

State Representative, PA House Majority Appropriations Chairman, PA House of Representatives
Chairman Jordan A. Harris is a proud South Philadelphia native, educator, and public servant who serves as Majority Chairman of the Pennsylvania House Appropriations Committee and State Representative for the 186th Legislative District. A graduate of Millersville University, where... Read More →
GW

Gavin W. Lichtenstein

Director of Digital Partnerships, Pennsylvania Governor, Josh Shapiro
Gavin Lichtenstein is the Director of Digital Partnerships for Pennsylvania Governor, Josh Shapiro. Since 2022, Governor Shapiro’s digital strategy has been centered around a creator first approach to engage content creators on YouTube, TikTok, Facebook, and Instagram to meet Pennsylvanians... Read More →
avatar for Isaiah Thomas

Isaiah Thomas

Councilmember At-Large, City of Philadelphia
Councilmember Isaiah Thomas serves as a Councilmember At-Large, in leadership as Council's Majority Whip, and as chairman of the Education and Legislative Oversight committees. Throughout the past two years, Councilmember Thomas has spearheaded City Council's first Content Creator... Read More →
Monday April 20, 2026 2:00pm - 3:00pm EDT
Villanova Room 480 N Gulph Rd, King of Prussia, PA 19406, USA
 
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