Philadelphia Hospitality Symposium

Want to get your business on the radar of regional and statewide tourism marketing efforts? Join Visit PA as they moderate a dynamic panel with marketing and PR leaders from DMOs across Pennsylvania. This session will provide practical, actionable tips on how to collaborate effectively, from developing media-ready materials and hosting press trips to working with influencers and aligning with campaign timelines. Attendees will walk away with a clear understanding of how DMOs operate and how to position their business for maximum visibility.

This session is designed for businesses and organizations that want to do more on social media but are unsure where to start. We will walk through the core foundations of content creation, audience engagement and brand voice in a clear and practical way. Attendees will learn how to identify their audience, create content that resonates and show up consistently online. The session will also highlight the importance of community, storytelling and representing Philadelphia with authenticity. Participants will leave with a stronger understanding of social media and a set of actionable ideas they can apply right away.

AI isn't just on the horizon, it's reshaping our world right now. This session goes beyond theory to show you how to put AI to work in ways that matter today. You'll explore what AI actually is, how the core tools work, and how to use them effectively with real destination marketing scenarios. From there, we'll get into the honest reality of what's working, what's failing, and where this is all headed over the next 18 to 36 months. Attendees will walk away with hands-on experience using AI tools, a clear understanding of governance and data privacy essentials, ready-to-use prompts, and concrete steps they can act on immediately.

Think Bravo-Con energy meets high-level market strategy. In this dynamic 60-minute session, 10 of the region’s leading creators pull back the curtain on how today’s most impactful partnerships are built, managed, and protected. From maintaining narrative integrity to navigating high-speed viral moments, our panelists will share the "unfiltered" truth about working together in a fast-moving digital landscape. Expect candid behind-the-scenes stories of collaborations that went surprisingly right—and hilariously wrong. Whether you’re a heritage brand, a boutique destination, or a creator, you’ll walk away with a blueprint for turning "likes" into measurable impact while keeping the story authentic.